Social Networking App Market: Navigating Monetization Strategies for Developers

The global social networking app market is expected to reach USD 310.37 billion by 2030, growing at a CAGR of 26.2% from 2023 to 2030, according to the new report by Grand View Research, Inc. The market growth is attributable to the growing demand for digital marketing services across the globe. Rapidly growing demand for inbound marketing strategies in emerging economies such as China and India is bolstering business growth.

Additionally, the digital revolution across the world is supplementing market growth. Moreover, the surge in the adoption of live streaming-based content apps in North America is propelling market growth. According to Pew Research Center, 68% of U.S. users are accessing Facebook through their mobiles. Rising demand for paid advertising services in the U.K. is anticipated to boost market growth.

Social media is an excessive catalyst to drive the website of personal business. Key players are focusing to provide text-to-speech features for social networking apps. The prime key players are offering multiple language support with an advanced user interface. Multiple companies are providing biometric traits to improve security concerns. Low-latency modes with near-field communication are propelling the market growth.

Gather more insights about the market drivers, restrains and growth of the Global Social Networking App Market

 

Apple iOS Store segment will register the highest growth in the forecast period. This can be attributed to the growing demand for virtual social platforms from the consumers of the U.S. and U.K. Additional security concerns and real-time threat notifications features are refueling the business growth. Easy video management, portraits with studio light, and automatic updates are reflecting the significant market growth during the forecast period.

The smartphone segment will register the highest growth in the forecast period, which can be attributed to the growing use of smartphones across the globe. The most popular mobile device worldwide is a smartphone that can run apps and connect to the internet. Social networking apps like Instagram, Facebook, Snapchat, and WhatsApp, among others, are popularly used on smartphones. As internet access and smartphone use expand worldwide, which in turn is boosting the social networking app market growth.

Asia Pacific made the largest contribution in the global social networking app of over 44% share in 2022 due to the rising demand for high-quality snap filters from the consumer the China and India. The rising trend in China to adopt hyperlapse integrations is propelling market growth. The market share of India is driven by the rising demand for voice navigation-based social networking apps.

Social Networking App Market Report Highlights

  • The google play store segment accounted for the highest market share of over 53% in 2022. The growth can be attributed to the increasing number of social networking apps available on the Google Play store.
  • The smartphone segment accounted for the highest market share of over 90% in 2022. The segment's growth can be attributed to the growing penetration of smartphones globally. As most of the social networking apps are supported by smartphones with internet access in turn boosting the market growth.
  • Advertising segment accounted for the highest market share of more than 64% in 2022. Companies generate most of the revenue from the advertising. Further, advertising on social media apps will help the users in building the brand, improve the conversion rates, reach new customers among others.
  • The Asia Pacific regional market is anticipated to hold the largest market share of more than 44% in 2022. The regional growth can be attributed to the growing demand for AI-powered social networking apps for business networking.
  • Europe is projected to witness a CAGR of 31.4% from 2023 to 2030. Soaring demand for machine learning based chat services in the U.K. is estimated to escalate the market growth over the forecast period.
  • Prominent players of the market include Reddit, Meta, Twitter, Meet Up, Tapebook, Tumblr, Viber, Whisper, Line, and Yubo.

List of Key Players in Social Networking App Market

  • Reddit
  • Meta
  • Twitter
  • Meet Up
  • Tapebook
  • Tumblr
  • Viber
  • Whisper
  • Line
  • Yubo

Order a free sample PDF of the Social Networking App Market Intelligence Study, published by Grand View Research.

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